13 April 2017 - Competitive positioning and evolutionary scenarios for Italian processed meat in the United Kingdom - Cibus Connect 2017

Parma, 10:00 am - During the Cibus Connect 2017 event, Nomisma is organizing the Focus Session on "Competitive Positioning and Evolutionary Scenarios for Italian Processed Meats in the UK".
The workshop, with information support from the Agrifoodmonitor.it platform and its experts, aims to provide an overview of the structure of distribution and the market, consumption and imports of processed meat, on the one hand highlighting its competitive positioning, while on the other describing its reputation, the level of awareness and availability of Italian products for consumers in the United Kingdom. This analysis is facilitated by results emerging from a survey conducted by the Agrifood Monitor on a representative sample of British consumers as well as from an analysis undertaken by Cribis D&B of the CRIF Group - Agrifood Monitor’s partner - on the commercial risks for importers / traders of processed meats active in the UK market. The main findings of these reports will then be shared and discussed with referents from leading Italian associations / companies in the sector.


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