Sebbene rappresentino meno del 10% delle imprese agricole italiane, quelle condotte da giovani fino a 35 anni mostrano performance economiche doppie della media, con valori della produzione vicini a 100 mila euro per azienda contro i 45 mila della media del settore. Gestiscono imprese mediamente più strutturate (20 ettari contro gli 11 della media nazionale) e diversificate, grazie ad un approccio al mercato più innovativo e tecnologico che permette loro (in particolare a chi non proviene da una famiglia di agricoltori) di superare le alte barriere all’ingresso nel settore, prima fra tutte l’elevato costo del terreno.

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Bologna, 15 marzo - Prosegue la crescita dell’export agroalimentare italiano che nel 2017 mette a segno un ulteriore +7% rispetto al 2016 grazie soprattutto alle ottime performance di alcuni dei prodotti rappresentativi del “made in Italy”: formaggi (+11%), vino (+6%), cioccolata (+20%), prodotti da forno (+12%). L’Italia fa meglio degli altri “big exporter” come Usa (-0,2%), Cina (+2,1%), Germania (+3,3%) o Canada (+3,4%) ma la distanza in valore assoluto resta ancora alta. Le potenzialità per l’agroalimentare italiano sono ampie ma sugli scambi internazionali pesano le incognite della Brexit e della politica protezionistica di Trump.

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On 23 and 24 March, the international study days on the topic "When agri-food cooperation grows, agriculture grows. Innovation in the Cooperative Model for Agriculture 4.0 in a comparison between Italy and France”, organized by the Accademia dei Georgofili and AGRINSIEME, are being held in Florence.
Over the course of three sessions, the work conducted will go into depth into the paths of aggregation and adaptation of agro-food cooperation to changes in the markets, policies and production contexts, analyzing new schemes and organizational models focused on the following questions: equipping oneself with all tools necessary in order to compete is an imperative that cannot be avoided, but has the cooperative model lost its originality along that path? Or could it be that instead the new organizational models contain key solutions to be explored? Upon what bases can we look at agri-food cooperation today with renewed interest? What are the supports offered by policies?
Ersilia Di Tullio, Nomisma's Head of Co-operation, is making a presentation entitled "Evolution of Italian Agro-Food Cooperatives from mutual mission to Market challenges" during the second session (March 24, 9:30 am – 1:00 pm at the Santa Apollonia Auditorium, Via San Gallo 25, Florence).

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Parma, 10:00 am - During the Cibus Connect 2017 event, Nomisma is organizing the Focus Session on "Market Scenarios for Italian Dairy Products: Opportunities, Paths and Tools for Business Growth". The workshop, with information support from the Agrifoodmonitor.it platform and its experts, aims to provide an overview of recent developments in international markets from the perspective of consumption and imports of dairy products, highlighting on the one hand the competitive positioning of those from Italy, while on the other hand indicating the countries where there are the most extensive growth opportunities for our businesses. This description of the scenario will be accompanied by a review prepared by CRIF Ratings - partner of Agrifood Monitor - of the tools and financing arrangements used by the industry for dimensional growth, which is both an objective and necessary condition for being able to compete at the international level. The main results of these reports will then be shared and discussed with referents from leading Italian companies in the sector.

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Parma, 10:00 am - During the Cibus Connect 2017 event, Nomisma is organizing the Focus Session on "Competitive Positioning and Evolutionary Scenarios for Italian Processed Meats in the UK".
The workshop, with information support from the Agrifoodmonitor.it platform and its experts, aims to provide an overview of the structure of distribution and the market, consumption and imports of processed meat, on the one hand highlighting its competitive positioning, while on the other describing its reputation, the level of awareness and availability of Italian products for consumers in the United Kingdom. This analysis is facilitated by results emerging from a survey conducted by the Agrifood Monitor on a representative sample of British consumers as well as from an analysis undertaken by Cribis D&B of the CRIF Group - Agrifood Monitor’s partner - on the commercial risks for importers / traders of processed meats active in the UK market. The main findings of these reports will then be shared and discussed with referents from leading Italian associations / companies in the sector.

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Tuesday, 22 November 2016 10:47

22 November 2016 – Forum Bio 2016

BolognaFiere, Symphony Hall, at 10:30 AM - Nomisma, in collaboration with SANA and BolognaFiere, is presenting "Organic Made in Italy: Opportunities in USA and Canada".
During the forum will be presented the results of the 2016 survey conducted by Nomisma on the positioning of Italian organic exports in international markets, especially in USA and Canada.

The event is limited exclusively to the companies that have participated in the SANA-Nomisma survey.

For more information: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Bologna Trade Fair, sala Notturno - Services Center, 1st Floor, Block D – at 4:00 p.m.- Presentation of the data of the SANA Observatory 2016 conducted by Nomisma with support from ICE and presentation of the data from SINAB - Italian Ministry of Agriculture and ISMEA. Silvia Zucconi, Coordinator of the Agriculture and Food Industry unit of Nomisma, is presenting "Organic food purchasing in Italy, USA and Canada - motives, needs, preferences, modes and locations of organic purchases".

The SANA Observatory 2016, sponsored by ICE and conducted by Nomisma in collaboration with Federbio and Assobio, is the tool that allows the monitoring of the key figures of the organic sector, from production to market dimension.
The SANA Observatory is a unique information resource - 2,500 interviews with consumers in 3 markets in order to monitor the opportunities in a sector that has been growing for over a decade.
The SANA Observatory is a monitoring tool for institutions, professionals and media as it offers innovative in-depth analyses based on original insights for evaluating opportunities for Made in Italy organic products in domestic as well as international markets

The 2016 in-depth analyses, thanks to support from ICE, are dedicated to assessing the competitive positioning in foreign markets.
The 2016 Observatory presents the dimensions of the exports of Italian organic food products in addition to the results of the survey conducted by Nomisma exclusively for ICE-SANA on consumers in the US and Canada in order to assess the perception and reputation of Made in Italy organic products. The analyses of the 2016 Observatory don’t only focus on international markets: at SANA 2016 Nomisma is presenting the data from the Italian consumer survey, which every year presents the tracking of the main trends in consumer behavior in the domestic market.

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Bologna Trade Fair, at 10:30 a.m. - Silvia Zucconi, Coordinator of the Agriculture and Food Industry unit of Nomisma, is presenting the report "Organic Fruit and Vegetables: trends, opportunities and prospects" at the conference organised by the Organic Consortium.

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Rome, Hotel Hassler, at 10:00 am - Starting from the study conducted by Nomisma on the Italian poultry industry, reflecting the views of poultry farmers, Unitalia is organizing the conference "The integrated value chain - a resource for Italian zootechnics ", in order to foster dialogue and collaboration between all actors as well as institutions involved.

Ersilia Di Tullio, Nomisma senior analyst, is presenting Nomisma’s study entitled: " Italian poultry farming: a model that is sustainable and integrates the value chain in the meat industry."

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La brand reputation dei prodotti tipici marchigiani secondo un’indagine di Wine Monitor Nomisma presentata a Vinitaly 2016 per IMT: gastronomia e vini sono le principali motivazioni del viaggio, dopo mare e città d’arte

(Vinitaly – Verona, 11 aprile 2016). Marche al plurale anche nella percezione della brand reputation dei suoi prodotti tipici: gli italiani che non la conoscono la collocano in basso nella classifica, per gli ‘user Marche’ è invece la terza regione italiana più attrattiva, dopo Emilia Romagna e Toscana. È quanto emerso oggi al Vinitaly da un’indagine su turisti e visitatori realizzata da Nomisma/Wine Monitor e presentata con l’Istituto Marchigiano di Tutela Vini (IMT), nell’ambito della ricerca “Il valore socioeconomico del vino e dell’agroalimentare nelle Marche”. Secondo la survey, condotta su un campione di 1.200 interviste, la gastronomia e i vini delle Marche rappresentano un motivo importante del viaggio, dietro solo al ‘mare’ e ai ‘borghi/città d’arte’. Tra chi vede l’enogastronomia come la principale attrazione della regione, figurano soprattutto le persone con alto grado di istruzione e maggior capacità di spesa.
Questa indagine – ha detto il direttore dell’Istituto Marchigiano di Tutela Vini, Alberto Mazzonida una parte ci inorgoglisce, dall’altra ci dice che dobbiamo fare di più sul fronte della promozione e della comunicazione del nostro territorio. E l’enoturismo, la gastronomia, il paesaggio rurale possono rappresentare un valore aggiunto determinate per lo sviluppo economico di agricoltura e turismo”. Proprio l’enoturismo, secondo Silvia Zucconi di Nomisma è la voce con grandi prospettive di crescita: “Il turismo dà un forte impulso al settore agroalimentare, sia per l’impatto diretto che ha sulla ristorazione che per l’acquisto di vino e prodotti agroalimentari, con un giro d’affari quantificato da Unioncamere in 355 milioni di euro. Rilevanza che trova conferma anche nell’indagine condotta da Nomisma, secondo la quale il 36% della spesa dei turisti afferisce all’acquisto di vini e prodotti alimentari, incidenza che sale al 50% tra gli escursionisti che visitano le Marche in giornata”.
E se per i turisti le Marche sono ritenute ospitali (25%), ricche di cibi gustosi (13%) e di vini di qualità (7%), anche l’impatto paesaggistico delle sue campagne è apprezzato. Qui la viticoltura è protagonista perchè, secondo l’indagine, oltre il 90% dei turisti/escursionisti ritiene che i vigneti presenti in regione contribuiscano a creare unicità e bellezza per il paesaggio marchigiano. Tra i vini e i prodotti alimentari svetta il Verdicchio (primo vino ricordato in termini di notorietà spontanea) con il 56%, le olive ascolane, il Ciauscolo e il rosso Conero (14%).

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Per informazioni:
Intercom – Ufficio stampa IMT
Ilaria Koeppen 334.3486392 – This email address is being protected from spambots. You need JavaScript enabled to view it.
Viviana Laudani 328.7993824 – This email address is being protected from spambots. You need JavaScript enabled to view it.

Ufficio Stampa Nomisma
Edoardo Caprino
Tel. 339 5933457
Giulia Fabbri
Tel. 345 6156164

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