Our excellences
Research, services and consulting for the Retail Market
Proven experience in the world of large-scale consumer goods and consumption behavior, extensive in-house information assets, the use of innovative methodologies and tools as well as collaboration with some of Italy’s leading retailers make Nomisma an acknowledged point of reference for economic analyses and consulting activities supporting the retail sector.
Advanced solutions for solving complex problems
The research and Market Intelligence activities carried out by Nomisma since 1981 allow it to offer:
- Forecasts and market trend analyses for large-scale consumer goods.
- Consumer insights.
- Analyses of product offering and on-shelf availability.
- Retailer brand perception and positioning.
- Competitive intelligence (use of the Nomisma Competitive Index allows analyses of positioning compared to competitors in terms of performance, market, products and strategies).
- Reputation intelligence concerning the company, products offered and activities promoted with respect to specific targets and pillars.
Consulting and Strategic Advisory Services
Nomisma’s Market Intelligence activities are accompanied by and integrated with strategic advisory and consulting services such as:
- Assessments of socio-economic impact on the territory.
- Drafting of business plans and strategic plans.
- ESG advisory regarding environment and sustainability (ESG strategic plans, sustainability report, supply chain assessment from an ESG perspective, etc…).
- Organization of processes and systems.
Consumption and lifestyles in the Coop Report
Since 2019 Nomisma has been responsible for the scientific editing of the “Coop Report – Consumption and Lifestyles of Italians of Today and Tomorrow” prepared by the ANCC-Coop Study Office. Aimed at interpreting the changes in the scenario and understanding their direct and indirect effects on the daily lives of Italians, this Report provides a structured and constantly updated snapshot of the macro-economic context , picking up on the weak signals that reveal the inevitable transformations in the consumption behaviors and lifestyles of Italians, with particular attention to trends in the retail world.